Local Mobile Monopoly – Pre-Launch and Launch Dates

The launch date is obviously the date your product is unleashed into the marketing world; in other words the date it “goes live”. Pre-launch is the period before you officially launch
your product when you are trying to create as much interest as possible about it. You’ll notice the movie industry does this a lot; whenever a major new movie is released there is
all sorts of hype about it in the media in the weeks leading up to the first screening.

Normally you would start your pre-launch period between 3 weeks and 1 week before the actual launch. The aim is to give people a sneak preview of what they can expect, and to
build anticipation. This is a critical time to make sure you are working closely with your affiliates to co-ordinate your efforts. The main reason why it is important to include launch and pre-launch dates on the signup page is that your JV partner or affiliates may have already agreed to promote another product on the same date. Obviously they are not going to promote 2 products at the same time, unless you are dealing with affiliates who have multiple lists in multiple niches.

Also the feedback you get will be very useful. It may well be that affiliates are happy to promote you, but they are promoting another marketer’s product on the same day and you weren’t aware of that launch. Should you find a number of affiliates telling you this then the answer is simple – change your launch date so it doesn’t clash with someone else’s. Without including those dates on your signup page you wouldn’t have got that information.

This is something that has become increasingly popular over the last couple of years. To offer extra incentives and to stimulate competition between  local mobile monopoly affiliates, you should run an affiliates’ contest offering a series of prizes. These can be monetary or they can be actual products; technology based items such as Iphones, Ipods and laptops are very popular.

The most popular type of contest would be based on sales numbers between a series of dates, but you could also run additional contests for the number of sales within a 24 hour
period. Naturally it is vital that you have a leaderboard page which is regularly updated so that affiliates can check where they stand. How many prizes to give away and to what value? You’ll have to calculate what you can afford and how many sales you are expecting to make. Don’t worry if you don’t get this  right the first time. At a minimum though you should probably have a prize for 1st, 2nd and 3rd place. With subsequent promotions as you become better known you will most likely want to increase that so the Top Ten are all getting a prize of some sort.

Naturally your Local Mobile Monopoly affiliates are not going to work for nothing, they will be expecting a commission, and of course they need to know how much that will be. You may think that a statement of the obvious, but I have seen JV Signup pages where there is no mention of the percentage rate of commission! I doubt those were successful product launches. How much should you offer? Well, you have to make it lucrative for the top affiliates to want to promote you which means there is no point offering 10%. In the beginning when you are not particularly well known, you’re going to have to bite the bullet and offer a higher rate of commission. Many products on Clickbank are offering rates of 75% or 80%.
Now at this point you may be thinking “what, I’m only going to receive 20% of the sales revenue?”. This is a decision for you to take, but remember 20% of a large number is
better than 100% of zero. Your affiliates are going to make you a LOT of sales that you just wouldn’t be able to get yourself.

There are also a number of other side benefits that may not be immediately obvious. First of all, everyone who has bought from you now gets added to your list. They have bought
from you once and, assuming your product is good, will buy from you again. There is also a good chance that they can become an affiliate for you. Don’t forget, if your product goes
well and your affiliates make a lot of sales, they will be extremely receptive to promoting your NEXT product.

So think long term. As I’ve have mentioned before, it is unlikely that your very first product will make you a killing. However, your second or third products may very well do
that. Of course, by the time you have created a number of successful products, the rate of, commission you need to pay will be lower. Aim for an eventual affiliate commission rate of
50%.

Local Mobile Monopoly Product Description

Make this as detailed as you can. Instead of saying “this is an ebook and a couple of videos about blogging” state “this is a 48 page ebook on how to set up a blog, together with 2 videos stretching out over 27 minutes”. Include screenshots of the table of contents from the ebook, and clips from the videos. Use graphics to draw attention to any part of
your product.

The more information you can give your affiliates the better. Help them to make an informed decision. Imagine this was you considering whether or not to promote that local mobile ponopoly product – are you happy with the level of information contained within the product description?

Reasons to Promote

In the same way that you must give your end user reasons to BUY your product, so you must also give your affiliate reasons to PROMOTE your product. There is no point in your creating a product that has already been done a hundred times before. In “marketing speak” this is known as a “me-too” product; try and avoid them. So, if for example during the last 6 months there have been several products “How to make money on Facebook”, don’t bother creating another one UNLESS you have a new or different angle on it. Of course, let’s get realistic here. In internet marketing it is extremely difficult, particularly for a novice to come up with a BRAND NEW system of making money.
However, it is very easy to find a slightly different angle, or present the information in a different manner. In the Facebook example, if all the products have been ebooks you could include a series of “how to” videos. There is always a way of presenting your product as “unique” and “new”. If you genuinely can’t do this then consider creating a different product.
Therefore you must be aware that the affiliate will be asking him or herself “why should I promote this product, what makes it different?”. List all the benefits to the user, and state  who the product is targetted at? Is it aimed at a complete internet marketing novice, or someone who has made a small amount of “hobby money” online, but would like to make a little more? Maybe you want to go more niche and want to target people using article marketing? Maybe you have found a way of getting more traffic from particular article sites that no-one else seems to mention?

The clearer the picture you have in your own mind of your exact Local Mobile Monopoly target market, the greater your chance of success in not only attracting quality affiliates, but also getting the sales. Never ever make the mistake of creating a product “aimed at everybody”. There’s an old saying “if you try to sell to everybody you’ll end up selling to nobody”.
As well as listing the user benefits, don’t forget to mention the benefits to the affiliate! If you look at the example JV Optin Page template we have included with Clickbank Stealth
you’ll see these very clearly.

Local Mobile Monopoly Conversion Statistics

By conversion statistics we mean the percentage of orders achieved for the number of times the sales page was viewed. If 100 people view your sales page and you get 5 orders then your sales page is converting at 5%, i.e. converting a prospect into a paying customer. Naturally this is something of huge interest to affiliates. Imagine you are looking at 2 similar products and wondering which one to promote. Product A is apparently converting at 4% and Product B at 8%. So all things being equal (price, commission rate etc) Product

B would make you twice as much money. Of course other factors can come into play.

The product could be a $5,000 seminar with a commission rate of 75% which is converting at 0.5% – still very lucrative, although you wouldn’t find that on Clickbank of course. The point is that the raw statistics are important to an affiliate. He or she needs to have a rough idea about how much money promoting your product would bring them. Results can and do differ across different lists but the basic information is very necessary for them to make an informed decision.

If you already have a list of your own then test out your product on your list first. Suppose you send out emails to 1000 people and you get NO orders. It’s unlikely that an affiliate
would get much better results with their own list. So in that case alarm bells should start to ring, and you would need to take a very serious look at your sales copy. But that’s another reason why it’s so critical to test first. Imagine your embarrassment if you got several prominent affiliates on board and their sales were zero. It would be
extremely difficult to approach those marketers again with subsequent products.

Local Mobile Monopoly Sales Copy Preview

Naturally your affiliates will want to take a look at your sales copy. If your copy is poor, as we examined in a previous chapter, they won’t promote. Either include your sales copy on
the signup page, or preferably have a link from there to a separate page. You may find that some affiliates will make suggestions for improvements to the copy. Listen to their
advice, they have done this before.

If they request that their own testimonial be included, then that’s great – add their testimonial to your sales page. Don’t worry if your copy isn’t 100% finished because of some minor detail (guarantee graphic, testimonial photos etc). Those things are not critical; what is important is that your actual body text is finished and spell checked. Do not make the mistake that many people seem to do and write “guru’s” or “video’s” when you mean “gurus” and “videos”. Extremely unprofessional! All HTML editors (NVU, FrontPage, Dreamweaver) have built in spell checkers – use them! (Yes, I know I’m setting myself up for someone to find spelling mistakes in this ebook!)

If You want More Local Mobile Monopoly Tips… Find them in secrets posts like this one